Concept

The privilege of living Italy and its excellence with AUTHENTICITY.

In the name of Italian hospitality and style you are welcome on a journey to discover the Italian dream.

We are Want ITA

IT IS A LIVING ORGANISM THAT PRODUCES EMOTIONS, WANT-(ita) AFFIRMS WITH COMPETENCE AND REPUTATION THE VALUE OF MADE-IN-ITALY AND ITS PRODUCTION SYSTEM TOWARDS THE AMERICAN PUBLIC, AND GLOBALLY.

Realizing the Italian Dream of BEAUTY, ELEGANCE and UNIQUENESS, that WANT-(ita) INTENDS TO REPRESENT IN THE WORLD.

A COMBINATION OF REALITIES, EXPERIENCES, GENIUS ALL MADE IN ITALY.

Experience

Italy and its unmistakable mood even at different meridians away.

Combining

Gastronomic offerings, physical spaces along with virtual spaces to give customers time to live a unique and quality immersive Italian experience.

Unique

Want-(ita) merges its millenary culture with other traditions.

Our Principles

ALL IN:

NOURISHMENT FOR MIND, BODY, SOUL

UNCOMPROMISING QUALITY:

NO HESITATION

CONFIDENCE:

ITALIAN PREMIUM, OPEN TO RECEIVE EXTERNAL INFLUENCES

ENTERTAINERS:

NOT ONLY RETAILERS

Our DNA

The heart of Want-(ita) is the world of Made in Italy, the people, the time, the experience of the place.

Building from its core, Want-(ita) is moving beyond retail to create touchpoints that offer a wider range of experiences.

With a universal concept and market-specific strategies, the brand will be associated with new meanings and new audiences.

THIS PROJECT REPRESENTS

AN EXTRAORDINARY BUSINESS

OPPORTUNITY TO BECOME PART OF THIS JOURNEY.

Discover

Interact

Learn

Enjoy

Our Target

ITALY LOVERS


BRAND PROPOSITION

Among the top destination in the world

TOOLS

Culture – Mood – Food & Drinks Art

The core targets of this project are entertainment & relax enthusiasts and quick break needers.

ENTERTAINMENT AND

KNOWLEDGE ENTHUSIASIS

BRAND PROPOSITION

Globallovemark

TOOLS

Events, Merchandising, Venues and retail spaces

QUICK QUALITY

BREAK NEEDERS

BRAND PROPOSITION

Top Italian brand


TOOLS

Food & Drink Innovation

Key take-aways

A summary of the most important aspects needed for consideration in defining the concepts for atmosphere and experience.

ITALIAN FOOD  IS CONSIDERED AMONG THE MOST  POPULAR IN THE WORLD.

Want-(ita) ENVISION THE COMMUNITY OF ITALIAN FOOD AND WINE CULTURE

TEACHING THE PLEASURE AND CONVIVIALITY OF ENJOYING ALL THINGS ITALIAN.

FOOD IS ONLY ONE PART OF THE EXPERIENCE

FOOD IS NOT THE ONLY REASON TO ENTER, THE ATMOSPHERE AND THE BRAND LIFESTYLE DEFINES THE EXPERIENCE.

Historically

Past years have seen fashion brands launching their own in-store coffee bars confirming that food and drink is the new frontier for lifestyle brands.

Food

The food offer is considered the foundational element of the our economical sustainability, is not the only reason to enter. People come for atmosphere, culture and the experience that we deliver.

Lifestyle

Our lifestyle theme trancends geographical regions and cuisines. By providing both Italian culture and food, we give unparalleled “living as Italian” opportunities.

Want-(ita) ENVISION THE COMMUNITY OF ITALIAN FOOD AND WINE CULTURE

FROM ART-TAINMENT TO A BROADER COMMUNITY.

Restaurants and bars that are primarily built around the idea of entertaining  clients during their coffee breaks have been outdated.

Today, people seek a more immersive experience, a place to meet their peers and share meaningful moments, or stay alone in a peacefull space.

Some brands are experimenting this concept by working on addressing a community and on customer engagement in cafes, or give them a place to break away from the daily hustle and bustle.


TEACHING THE PLEASURE AND CONVIVIALITY OF ENJOYING ALL THINGS ITALIAN.

MORE THAN SPECTATORS, ACTORS FOR AN IMMERSIVE EXPERIENCE.

More and more retail companies are investing in immersive and dynamic experiences to reconnect with customers who can otherwise shop online.

Interactive screens, immersive and relaxation areas where customers can stay engaged, create environments where people may have a pleasurable moment from their day-to-day work lives.


Introducing a new Format

GRAVITATES AROUND A “LIVE” CONCEPT


The essence of the experience

A summary of the most important aspect we need to consider in defining the concepts’ atmosphere and experience.

Why we do it

TO ENGAGE A LIVING COMMUNITY.

AN EXPERIENCE

FOR THE MIND,

BODY AND SOUL.

“I meet a community that loves coming together to share their passions”.

What we do

AN UNCOMPROMISING,

CURATED ANTHOLOGY

OF FOOD AND WINE AND ITALIAN EXPERIENCE WITH A UNIQUE TWIST .


“I live the Italian culture from different angles: its social bonds, the action and the food”.

How we do

CONFIDENT ITALIAN PREMIUM SERVICE.

OUR SIGNATURE ITALIAN STYLE.

“I breath a stylish, warm, and convivial Italian atmosphere”.

An Unique purpose

ITALIAN FOOD & BEVERAGE

CULTURE INFLUENCED BY THE ENVIRONMENT IS AT THE CENTER OF OUR OFFER.

This concept translates into a unique proposal made up of different constituent elements. Sharing is the Italian social attitude, the glue that brings all the building blocks together for an integrated experience.

Want-(ita) is a premium concept, people need to perceive it through the services, offers and appearances of our premises.

Enable Sharing

Italy is about sharing a passion. Italy is passionate about food: Want-(ita) is designed for sharing.

Community Builder

Not just customers, not just entertainment: Want-(ita) works as a community builder, going

beyond art-tainment.

Exports Italian Food and Wine Culture

By leveraging on Italian brands, an authentic Italian experience, Want-(ita) will deliver a variety of contents from the Italian culture and beyond.

Represent italian food cultureand his ability to be positively influenced by other cultures

Want-(ita) delivers the Italian experience of convivial food and culture.

Provide an immersive experience

Want-(ita) conveys a meaningful and immersive atmosphere.

Delivers action

More than just spectators, visitors are part of the action.

Interested in Want-(ita)?

Drop us a line will be glad to here from you