We are Want ITA
IT IS A LIVING ORGANISM THAT PRODUCES EMOTIONS, WANT-(ita) AFFIRMS WITH COMPETENCE AND REPUTATION THE VALUE OF MADE-IN-ITALY AND ITS PRODUCTION SYSTEM TOWARDS THE AMERICAN PUBLIC, AND GLOBALLY.
Realizing the Italian Dream of BEAUTY, ELEGANCE and UNIQUENESS, that WANT-(ita) INTENDS TO REPRESENT IN THE WORLD.
A COMBINATION OF REALITIES, EXPERIENCES, GENIUS ALL MADE IN ITALY.
Italy and its unmistakable mood even at different meridians away.
Gastronomic offerings, physical spaces along with virtual spaces to give customers time to live a unique and quality immersive Italian experience.
Want-(ita) merges its millenary culture with other traditions.
NOURISHMENT FOR MIND, BODY, SOUL
ITALIAN PREMIUM, OPEN TO RECEIVE EXTERNAL INFLUENCES
NOT ONLY RETAILERS
The heart of Want-(ita) is the world of Made in Italy, the people, the time, the experience of the place.
Building from its core, Want-(ita) is moving beyond retail to create touchpoints that offer a wider range of experiences.
With a universal concept and market-specific strategies, the brand will be associated with new meanings and new audiences.
THIS PROJECT REPRESENTS
AN EXTRAORDINARY BUSINESS
OPPORTUNITY TO BECOME PART OF THIS JOURNEY.
Among the top destination in the world
Culture – Mood – Food & Drinks Art
The core targets of this project are entertainment & relax enthusiasts and quick break needers.
Events, Merchandising, Venues and retail spaces
Top Italian brand
Food & Drink Innovation
A summary of the most important aspects needed for consideration in defining the concepts for atmosphere and experience.
FOOD IS NOT THE ONLY REASON TO ENTER, THE ATMOSPHERE AND THE BRAND LIFESTYLE DEFINES THE EXPERIENCE.
Past years have seen fashion brands launching their own in-store coffee bars confirming that food and drink is the new frontier for lifestyle brands.
The food offer is considered the foundational element of the our economical sustainability, is not the only reason to enter. People come for atmosphere, culture and the experience that we deliver.
Our lifestyle theme trancends geographical regions and cuisines. By providing both Italian culture and food, we give unparalleled “living as Italian” opportunities.
Want-(ita) ENVISION THE COMMUNITY OF ITALIAN FOOD AND WINE CULTURE
FROM ART-TAINMENT TO A BROADER COMMUNITY.
Restaurants and bars that are primarily built around the idea of entertaining clients during their coffee breaks have been outdated.
Today, people seek a more immersive experience, a place to meet their peers and share meaningful moments, or stay alone in a peacefull space.
Some brands are experimenting this concept by working on addressing a community and on customer engagement in cafes, or give them a place to break away from the daily hustle and bustle.
MORE THAN SPECTATORS, ACTORS FOR AN IMMERSIVE EXPERIENCE.
More and more retail companies are investing in immersive and dynamic experiences to reconnect with customers who can otherwise shop online.
Interactive screens, immersive and relaxation areas where customers can stay engaged, create environments where people may have a pleasurable moment from their day-to-day work lives.
Introducing a new Format
GRAVITATES AROUND A “LIVE” CONCEPT
The essence of the experience
A summary of the most important aspect we need to consider in defining the concepts’ atmosphere and experience.
TO ENGAGE A LIVING COMMUNITY.
FOR THE MIND,
BODY AND SOUL.
“I meet a community that loves coming together to share their passions”.
OF FOOD AND WINE AND ITALIAN EXPERIENCE WITH A UNIQUE TWIST .
“I live the Italian culture from different angles: its social bonds, the action and the food”.
How we do
CONFIDENT ITALIAN PREMIUM SERVICE.
OUR SIGNATURE ITALIAN STYLE.
“I breath a stylish, warm, and convivial Italian atmosphere”.
An Unique purpose
ITALIAN FOOD & BEVERAGE
CULTURE INFLUENCED BY THE ENVIRONMENT IS AT THE CENTER OF OUR OFFER.
This concept translates into a unique proposal made up of different constituent elements. Sharing is the Italian social attitude, the glue that brings all the building blocks together for an integrated experience.
Want-(ita) is a premium concept, people need to perceive it through the services, offers and appearances of our premises.
Italy is about sharing a passion. Italy is passionate about food: Want-(ita) is designed for sharing.
Not just customers, not just entertainment: Want-(ita) works as a community builder, going
By leveraging on Italian brands, an authentic Italian experience, Want-(ita) will deliver a variety of contents from the Italian culture and beyond.
Want-(ita) delivers the Italian experience of convivial food and culture.
Want-(ita) conveys a meaningful and immersive atmosphere.
More than just spectators, visitors are part of the action.