Sviluppo del piano patrimoniale per settore

Il privilegio di vivere l’Italia e le sue eccellenze con AUTENTICITÀ.

All’insegna dell’ospitalità e dello stile italiani, siete i benvenuti in un viaggio alla scoperta del sogno italiano

We are Want ITA

IT IS A LIVING ORGANISM THAT PRODUCES EMOTIONS, WANT ITA AFFIRMS WITH COMPETENCE AND REPUTATION THE VALUE OF MADE IN ITALY AND ITS PRODUCTION SYSTEM TOWARDS THE AMERICAN PUBLIC AND NOT ONLY

Realizing the italian Dream of BEAUTY, ELEGANCE and UNIQUENESS

that WANT ITA INTENDS TO REPRESENT IN THE WORLD

A COMBINATION OF REALITIES, EXPERIENCES, GENIUS ALL MADE IN ITALY.

Experience Italy and its unmistakable mood even at different meridians away. Combining gastronomic offer, physical space, virtual space to give customers time to live a unique and quality immersive Italian experience. Feel the unique way Italy can merge his millenary culture with other cultures.

Our Principles

ALL IN: MIND, BODY, SOUL

UNCOMPROMISING: NO HESITATION

CONFIDENT: ITALIAN PREMIUM, OPEN TO RECEIVE EXTERNAL INFLUENCE

The heart of Want ita is the world of Made in Italy, the people, the time, the experience of the place.

Building from its core, Want ita is moving beyond retail to create touch points that offer a wider range of experiences.

With a universal concept and market-specific strategies, the brand will be associated with new meanings and new audiences.

THIS PROJECT REPRESENTS

AN EXTRAORDINARY BUSINESS

OPPORTUNITY TO BECOME PART OF THIS JOURNEY.

+DISCOVER

Learn about new attitude

+INTERACT

Mutual actions and relationship

+ LEARN

Gain knowledge


+ ENJOY

Free your mind and enjoy your journey

Culture

Italy Past-Future

Care

Care of ourself with good food, care of our soul by nourishing it with the beauty of the details, the art, the presence of our friends. Spaces for moments of enjoy and education

Respect

For time, for ourselves, for the environment, for others and for italian culture.

Community

Feeling belonging to an interest group, union of intentions, innovation in food-beverage entertainment-art-technology

Our Target

ITALY LOVERS


BRAND PROPOSITION

Among the top destination in the world

TOOLS

Culture – Mood – Food & Drinks Art

The core targets of this project are entertainment & relax enthusiasts and quick break needers.

ENTERTAINMENT AND

KNOWLEDGE ENTHUSIASIS

BRAND PROPOSITION

Globallovemark

TOOLS

Events, Merchandising, Venues and retail spaces

QUICK QUALITY

BREAK NEEDERS

BRAND PROPOSITION

Top Italian brand


TOOLS

Food & Drink Innovation

Key take-outs

A summary of the most important aspect we need to consider in defining the concepts’ atmosphere and experience.

FOOD IS ONLY

ONE PART

OF THE EXPERIENCE

WANT ITA PLACE SHOULD WORK AS A COMMUNITY BUILDER

CLIENTS SHOULD BECOME PART OF THE ACTION

FOOD IS ONLY ONE PART OF THE EXPERIENCE

FOOD IS NOT THE ONLY REASON TO ENTER, THE ATMOSPHERE AND THE BRAND LIFESTYLE DEFINES THE EXPERIENCE.

The past years have seen established fashion brands launching their own in-store coffee bars confirming that food and drink is the new frontier for the lifestyle brand.

The food offer, in our case, is considered the foundational element of the place’s economic sustainabilty, is not the only reason to enter. People come for the atmosphere, the culture and the experience the place delivers.

The lifestyle theme transpires from the details, from lunch box packaging, to mugs, and all the other products offered.

In faster-paced environment a curated visual identity helps a brand stand-out, create awareness and recognition in the customers mind.

WANT ITA PLACE SHOULD WORK AS A COMMUNITY BUILDER

FROM ART – TAINMENT TO A BROADER COMMUNITY.


Restaurants and bars that are primarily built around the idea of entertaining clients during their coffee break have been outdated.


Today, people seek a more immersive experience, a place to meet their peers and share meaningful moments, or stay alone in a peacefull space.

Some brands are experimenting this concept by working on addressing a community and on customer engagement in cafes, or give them a

place to break away from the daily hustle and bustle

CLIENTS SHOULD BECOME PART OF THE ACTION

MORE THAN SPECTATORS, ACTORS FOR AN IMMERSIVE EXPERIENCE.

More and more retail companies are investing in immersive and dynamic experiences to reconnect with customers, who can otherwise shop online.

Interactive screens, immersive areas, relax areas where customers can stay arouse curiosity, create spectacle and make people feel part of the action.

Introducing a new Format

WANT ITA GRAVITATES AROUND A “LIVE” CONCEPT


The essence of the experience

A summary of the most important aspect we need to consider in defining the concepts’ atmosphere and experience.

Why we do it

TO ENGAGE A LIVING COMMUNITY.

AN EXPERIENCE FOR THE MIND, BODY AND SOUL

“I meet a community that loves coming together to share their passions”.

What we do it

AN UNCOMPROMISING, CURATED ANTHOLOGY OF F&B AND ITALIAN

EXPERIENCE WITH A OUTDOOR TWIST .


“I live the Italian culture from

different angles: its social bonds,

the action and the food”.

How we do it

WITH OUR SIGNATURE ITALIAN STYLE: CONFIDENT ITALIAN PREMIUM.

“I breath a stylish, warm, and convivial Italian atmosphere”

An Unique purpose

ITALIAN FOOD & BEVERAGE

CULTURE INFLUENCED BY THE ENVIRONMENT IS AT THE CENTER OF OUR OFFER.

This concept translates into a unique proposal made up of different constituent elements. Sharing is the Italian social attitude, the glue that brings all the building blocks together for an integrated experience.

WANT ITA is a premium product, people need to perceive it through the service, offer and appearance of our premises

Enable Sharing

Italy is about sharing a passion, Italy is passionate about food: WANT ITA is designed for sharing.

Is a Community Builder

Not just customers, not just entertainment: WANT ITA works as a community builder, going beyond art- tainment.

Exports Italian F&B Culture

By leveraging on italian brands, an authentic italian experience, WANT ITA

Represent italian food cultureand his ability to be positively influenced by other cultures

WANT ITA delivers the italian experience of convivial food and culture.

Provide an immersive experience

WANT ITA conveys a meaningful and immersive atmosphere

Delivers action

More than just spectators, visitors are part of the action.

Got some ideas for Want – ITA?

Drop us a line will be glad to here from you